Corporate Identity Package
a brief overview
What is Corporate Identity?..
Corporate Identity involves a company's logo and design strategy. It is merely a component of an overall Corporate Brand Strategy. Put simply it is a style guide and resource for maintaining high standards of Corporate look throughout all printed and display material.
It covers a wide range of subjects such as font use, corporate colour, primary and secondary logos, layouts, acceptable use of corporate branding, paper stocks, embellishments etc.
What is Corporate Branding?..
Corporate branding is not limited to a specific mark or name. Branding can be summed up into several touch points. These touch points include:logo, customer service, treatment and training of employees, packaging, advertising, stationery, quality of products and services, and even things like cleanliness if the company has a retail store.
Corporate Branding is also not limited to newer companies. There is a process called rebranding that older companies do to try and clean a tarnished past or try out a new market. Over the years we have seen many companies that have changed their branding such as Kentucky Fried Chicken changing to KFC, McDonalds introducing the McCafe. In the case of McDonalds the brand mark of the golden arches has not changed but the services have as well as the store environment to change public perception of the company.
What is my part in this?..
As a graphic artist I am able to offer the Corporate Identity Package. This is where we start with the logo for your business and then once this is established build on the rest of the design strategy. As the process continues a folder is created that embodies the Corporate Design Style Guide. Think of it as a written instruction manual on how your logo and stationery should appear and be used across a wide range of applications. This is done to maintain a consistent look for your company regardless of the media being used.
This Identity Package does not just focus on the logo of the business, it is important that it also take into account the core elements of your business or association and creates a collective appearance where one element works seamlessly with another element.